According to The Verge, the app requires a Facebook account profile to signup for the service. Sparked webpage described the app as "video dating with kind people" as it promises no public profiles, no swiping, no DMs, and that it's free to use. The webpage went live for a very brief period.
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The app will seemingly cycle people through speed video dates that last for four minutes. However, it is unclear how many video dates one person will go through per event. If daters connect in the first four minutes, they will be allowed to go on a second video date which will last for 10 minutes. After that, sparked will suggest users exchange contact info to stay in touch outside of the platform.
A Facebook spokesperson told The Verge via email that the Sparked app is a work in progress, calling it an "early experiment". They also said that it's only in a "small beta test" right now.
When setting up a profile, users are asked what makes them a kind dater and are then placed on a waitlist. The profile is then reviewed by a human at Sparked before a user is allowed to participate in speed dating. There are options to date men, women, or non-binary people. Users are also asked if they want to date Trans people.
Sparked is the second dating product from Facebook. We've seen the social media giant launch Facebook Dating, which operates out of the main Facebook app, and is available in the U.S., the U.K., and other countries.
The NPE team as you know, well, has launched many apps of which none have taken off, so it's unclear if this app will eventually make it out of the test stage.