About 100 people stormed Facebook's New York headquarters naked to protest against the company's policies on censoring artistic nudity.
The protesters who stormed the social giant headquarters from dawn, lay naked on the road, carrying large images of male nipples to cover their private parts.
According to CNN, the protest which was called #wethenipple was organised by the National Coalition Against Censorship (NCAC) and photographed by internationally renowned artist Spencer Tunick. They were also accompanied by members of women's right group 'Grab Them By The Ballot' who also took part in the demonstration.
Grab Them By The Ballot, a group that aims at empowering "women around body positivity and encourage female voter turnout in 2020" said it was "challenging the censorship of artistic female nudity by Facebook and Instagram's community standards."
According to the group's founder, Dawn Robertson, Facebook permanently disabled their ad account after it posted a nude painting with a celebrity poem for Mother's Day.
The group founder also said the social media giant had banned her personal account six times after she posted artistic images of naked women.
CNN notes that Facebook later said its actions were wrong and then apologised for the ban. However, Robertson said that she suffered another ban despite Facebook's apology for the past incident.
Facebook's community standards clearly state its stand on nudity on its social platform.
"Our nudity policies have become more nuanced over time," Facebook's community standard read. "We understand that nudity can be shared for a variety of reasons, including as a form of protest, to raise awareness about a cause, or for educational or medical reasons. Where such intent is clear, we make allowance for the content."
While Facebook's policy is a bit lenient, that of Instagram policy is very strict when it comes to anything that has to do with naked images.
"We know that there are times when people might want to share nude images that are artistic or creative in nature, but for a variety of reasons, we don't allow nudity on Instagram," Instagram policy reads.
"This includes photos, videos, and some digitally-created content that show sexual intercourse, genitals, and close-ups of fully naked buttocks. It also includes some photos of female nipples, but photos of post-mastectomy scarring and women actively breastfeeding are allowed."